I build for clarity, momentum, and emotional resonance.
I help teams ship products that get used, not just built.
Most portfolios list outcomes. Mine traces decisions that shaped the plot.
I think about products the same way I think about photographs: you don’t manufacture meaning — you frame it. And my role is to keep the narrative clear.
Case Studies
Launching Site Sentry
0→1 AI monitoring platform · $145M pipeline · Google as early adopter
Building Orbis
Cross-platform reasoning layer · Foundation for platform scale
From Utility to Experience
Strategic product vision · Consumer behavior & emotional design
Ticket Protection at Checkout
Checkout add-on · New revenue stream · Multi-partner GTM
Philosophy
Clarity over sophistication
The biggest barrier to adoption is cognitive load, not missing features. My job is to simplify without dumbing things down.
Momentum as a strategy
Markets provide better feedback than slide decks. I optimize for speed-to-signal so teams learn what matters while it still matters.
Product as culture
Products succeed when they move beyond utility. I design for emotional, social, and behavioral layers that turn tools into habits.
In Practice:
A steady hand under pressure.
A relentless focus on the unit of value.
A partner who translates complex systems into intuitive, human experiences.
Teams align faster, make clearer decisions, and ship with confidence.